SCPR plain English reviews are designed to assess the strengths and weaknesses of corporate communications in organisations nationwide.
We offer a wide range of communications audits to suit your needs. Each option guarantees value for money and an unrivalled follow-up service.
Application forms
We will assess your application forms to determine:
- the use of plain English
- the clarity of questions
- the quality of accompanying guidance notes
- the quality of design and presentation
General correspondence
We will assess external correspondence to determine:
- the use of plain English
- the clarity of content
- whether the letters are helpful and courteous
- provision for customers' responses
General publicity
We will assess your publicity material to determine:
- whether the organisation's corporate image is upheld
- the quality of style and content
- the use of plain English
- whether the publicity is appropriate for its intended target group
Front line staff
We will interview receptionists and other front-line staff to determine:
- the manner in which they communicate with customers
- the understanding of the need for good communication with customers
- the understanding of their role as ambassadors for the organisation
- the adequacy of procedures for dealing with customers
Media relations
We will carry out a survey of press releases and press coverage to determine:
- the use of the media to convey a positive corporate image
- the style and content of press releases
- the extent of coverage generated by the press releases
- the accuracy of coverage
- the nature and quality of the organisation's media relations
